Affordable multichannel software for optimizing and growing wholesalers

We are different because:

We’re focused on one part of the USA wholesale market: brands that sell their products to retailers of Home Decor, Gifts, Furniture, Gardens, etc. These brands attend trade shows in Atlanta, Las Vegas, New York, Highpoint, Dallas, etc.

Our solution is designed to address the challenges faced by these brands, such as connecting to marketplaces like Faire, sales rep groups using MarketTime, and large retailers who insist on EDI automation.

We’re constantly looking for bottlenecks that slow down order fulfillment or costs that impact margins. Where these occur, we’re building or seeking affordable, best-in-class solutions.

Other vendors: Lip Service

Netsuite, Acumatica, and other vendors have a few web pages that talk about their software being beneficial for wholesalers. Look closely; they say this about at least 17 (i.e., Netsuite) other industries.

Quickbooks, Sage, etc, are accounting software vendors. They rely on integrations with third-party vendors to compose a viable software solution for wholesale.

Other vendors: No Depth

They are generalists, which means their sales, consultancy, and customer success teams cannot possibly have the depth of expertise to empathize with and understand the day-to-day challenges of wholesale brands selling products to Home Decor, Gifts, Furniture, and Garden retail buyers.

Other vendors: Breadth means complexity and unnecessary cost.

Their software is generic; it tries to be all things to all men. It’s therefore embellished with features for different industries. This means it’s complicated, and you’re paying for features you don’t need and will never use.

Other vendors: You have to figure out what additional software you need.

These generalist vendors rely upon autonomous third-party software vendors, resulting in multiple apps you have to choose from to compose your solution. This is akin to reading a book through a straw.

Wholesalers we work with told us they were uncomfortable and frustrated by this. Many took the wrong turn, invested time and money, and ended up with a bad solution or abandoned the project.

Salesorder difference: Comprehensive, affordable, market fit

We are 100% focused on home decor, gifts, furniture, gardens, and related wholesale brands.

Check out our software features list. We limit third-party additions to those that are relevant, have sufficient demand, and are affordable for our market. We also look for cultural fit.

We have deep and long-standing experience with brands in the market we focus on. We’ve walked the entire layout of every major show, spent hours with brands in their booths, and listened to their needs, challenges, and experiences using software.

Our senior team has spent weeks on-site with prospects and customers.

Our imperative is to remain in step with our target market and deliver the best market fit for our software and services.

Affordability and sensible costs rule our decisions about which third parties we work with and the pricing of our platform.