About us

Trusted problem solvers, mission critical software engineering

We always act with integrity. We have a duty of care to provide you with a reliable service and continuously help you extract the maximum value from our services.

London, UK








Our experience with Salesorder has been exceptional. We quickly deployed a comprehensive wholesaling system, supported from the very beginning by a highly skilled team. The team's responsiveness allows us to request and implement changes that enhance the wholesale sales experience for our business customers.

Hello, and pleased to meet you!

I sincerely appreciate you taking the time to come here. You’ve probably never heard about us.

Let me help you understand who we are. It will only take a couple of minutes.


Salesorder CEO

Thank you, Netsuite and Intuit 😉

Way back, my co-founders and I encountered Netsuite. It seemed like the best solution for wholesale, but their sales team’s pushy demeanor and lack of empathy frustrated and disheartened us.

They seemed more interested in making a sale than building a genuine relationship with us. To add insult to injury, they proposed a fee of over $30K to produce a scope of work and implement their system. They estimated it would take at least three months.

Around the same time, we’d been visiting ‘Home and Living’ events, where thousands of wholesalers exhibited their products. Our original purpose was to find beautiful products. (We actually built a DTC business and learned a lot, but that’s another story.)

Our unpleasant experience with Netsuite made us ask the lovely people we met about their experiences choosing and using software to support their wholesale operations.

We listened and were surprised to learn about the limited advantages and myriad problems with multi-vendor stacks built around accounting systems and ERP complex dollar-eating dinosaurs.

Software vendors like Intuit (Quickbooks) and Netsuite were (and still are) paying lip service to the Home and Living product market.

The vision

We had a vision, easy-to-use software for Home and Living wholesalers, with out-of-the-box features to optimize operations like marketplace integration, low-cost EDI and payment processing, built-in B2B ecommerce, inventory forecasting etc.

But most of all, it should be affordable for everyone and can be learned and deployed with minimal time, effort, and financial sacrifice.

My co-founders and I worked on web-based transactional software for the financial markets in the late 1990s. We delivered multiple award-winning Internet banking solutions.

We immediately got to work and built an MVP, or Minimum Viable Product. This was very well received by the artisans and traders we’d met at trade shows. As I write, most of them are still with us, and they continue to guide us in adding specific features to shape and fine-tune Salesorder.com for the home and living market.

We really do know wholesale

Because we’ve only ever worked online and on-premise with wholesalers, I can confidently tell you we have over ten years of deep experience with your business model and the challenges you encounter daily.

It would be disingenuous of me to say we know and have solved all the problems. But whatever you share with us, if we can solve them or improve your daily work with our software, I promise we will.

We’re genuinely on your team

We’re a strong-willed, tight-knit team of problem solvers. Our team members are distributed worldwide and work together locally or remotely in small teams. The USA is our primary focus. We work out of ‘serviced offices’ like WeWork and our homes.

I’m proud to say we’re a big business with a small business culture. Empathy and kindness are our key strengths.

Most of all, we’re all about you. If you’ve visited our pricing page, you’ll know our income is directly related to your revenue. So, working hard with you to increase your margin and revenues is the axis of everything we do.

We’ll never pay this lip service unlike other vendors with fixed monthly subscriptions.

We have a clear vision: deliver a best-in-class solution to optimize your wholesale operations with minimal time, effort, and financial sacrifice.

We’re walking the talk daily with a fast-growing multitude of old and new customers.

I hope you’ll join us!

I look forward to working with you.

All the best,

Nick, CEO

PS: If you’d like to speak with me, visit our contact page, make an appointment, and ask for me. I’ll be delighted to meet you and listen.

Pragmatic, reliable, bright and able

Our Sales and Solutions teams are located in WeWork locations across the USA.

The engineering talent behind our order management software for wholesalers is located in the UK, India and Eastern Europe. Our HR and team leaders habitually identify and assess high energy, able and bright minds, who are gifted problem solvers. Our engineering leaders and architects are recruited, and recruit from enthusiastic and highly qualified talent pools.

Trusted 24/7 by hundreds of wholesalers

Our order management software is used by hundreds of wholesalers in the USA and Europe. We monitor each of the millions of orders flowing through our order management software every year.

Our software and support engineers always act swiftly to arrest any hint of software or performance impediments.

Long term stability and reliability

Because of recurring and long term contracted subscriptions we are steadfast.

Our teams make time to carefully think about every detail needed to make the future secure and predictable. Long term thinking permeates every part of our operations and culture.

We are continually investing our profits into the continuous improvement and sustainability of our software for wholesalers.

Track record and reputation

We are a software engineering business, everything we do is about using software and best practice tools and methods to solve business problems.

Nobody knows our order management software’s capabilities, and how they can be exploited better than us and our partners. We work hard to ensure salespeople and consultants reach the required level of competency.

ERP implementations continually fail to meet expectations because systems are oversold.

They are both expensive and stressful. Salespeople and consultants chase the dollars as opposed to focusing on customer success. They charge and run to the next deal.

About us

Mission Critical

Mission Critical is not in other solution vendor’s thinking or vocabulary, nor does it reflect in their approach or care in delivering their service

We’ve years of experience delivering mission-critical order management software to hundreds of wholesalers. Often they’re up to three week’s development effort to analyze, design and test. For complex and extensive we apply the collective intellectual might of our analysts, architects, project managers, and support folk.

Whatever the challenge, we always deliver the right solution, and we can prove it. Our references speak for themselves

Get the best out of and for everyone

We’re going together on a journey that will last for many years. So we’ll need to get along. Cultural fit is just as key as a technical fit. Our empathy for what it takes to manage and grow a business is the bedrock of our approach.

We know it’s just as much about getting the best out of, and for your team, as it is about getting the best from our order management software. From the outset, we’ll work with you to identify and get to know your key users.

The optimum way to getting the best from our platform is to engage and introduce key users to our order management software as early as possible. Their insights from getting to know and using the system will help them ask informed questions. The answers to many of these questions will help us determine the optimal solution.


Where are your offices?

Our Sales and Solutions teams are located in WeWork locations across the USA. 

We have engineering and R&D centers in:

  • Newbury and Hertford, UK 
  • Noida, India,
  • Mumbai, India,
  • Rzeszow, Poland and
  • Skopje, Macedonia.

The safety of our teams and customers is an obvious priority. We encourage all of our team to work where they feel most comfortable and can get the job done. We’ve always been an online tribe, so working together remotely is second nature and comfortable for all of us. We have always used online face-to-face conferencing throughout our operations.

Since 2017. The core team has been working together since 1998.

We host at Amazon AWS worldwide in locations closest to our Customers. For more information about their data centers, see the Amazon AWS website.

For large projects, if it is more practical or it makes sense to do so, we are happy to come to visit and work alongside your teams.

Throughout North America and Europe, we have hundreds of customers. They’re a multitude of different shapes and sizes with different business models in different niches.

We’ll try our best to introduce and connect you folks in similar businesses to yours, just ask.

You know as well as we do software specific review sites are in business to make money from vendors. They charge vendors for leads, and to have a presence on their ‘review’ sites. We disagree with this strategy.

We know for a fact that most of the mainstream review sites offer vendors financial incentives i.e. Amazon vouchers they can pass onto their customers to write positive reviews about them. We think this practice is unethical and results in misleading reviews.

The more reviews a vendor has the higher they rank in the listings on their sites. This practice obfuscates transparency and is a race to the bottom.

We will never participate in this race, and we discourage our customers to offer these sites their opinions. It’s a waste of your time and ours.

If you would like to read some in-depth and usefully written reviews then please ask us. We have a portfolio coherently written case studies, we’re happy to share with you wherever appropriate.

We are privately owned. We are domiciled in the UK and the USA. Most of the shareholders work full time in our business.